The South Carolina Tourism Alliance is a broad-based, statewide organization
of entities and individuals dedicated to serving as a voice and catalyst for the
various elements of South Carolina’s tourism industry. The Tourism Alliance is
focused on tourism’s potential to be a superior product and experience, a
nationally exemplary source of jobs and revenue, and a force for positive
economic growth across the state. Through vision, strong leadership, investment
and collaboration, South Carolina tourism can grow to a $40 billion industry by
2020. Working together and focused on the economic future of the state, the
leaders of the Tourism Alliance are spreading the word that South Carolina is an
ideal tourist destination.
